17

Jan

The earth can be a person too!

According to new research, individuals who get a “warm-glow”, or warm fuzzy feeling after helping someone, also feel those same effects of helping when they do something for the environment.

The study focused on adults that were asked to reduce climate change. After four weeks time, it was found that individuals who helped the environment through low-cost and easy actions had the greatest “warm-glow” effect, versus those who performed effortful and high-cost behaviors.

Overall, those who have feel the “warm-glow” are emotional altruists who “help because it makes them feel good, and not necessarily because it is the most logical or effective action one could take.” Although it would be more effective to switch to green energy rather than recycle to help the environment, it’s encouraging to know that humans do feel good from helping the planet.